Transform Your Business
We’re your thought partner, optimizing your business strategy, go-to-market approach, product development, customer experience, and team culture for maximum impact
Who needs a consultant?
The short answer: Any business that wants their customers to love them.
The long answer: Many businesses start with passion and become successful but feel they could do more. If you feel like you're not reaching your full potential, an outside consultant can help you spot areas for improvement that might be hard to see from the inside. We help you assess your business, identify gaps, and optimize key areas like customer acquisition, product-market fit, communication, and resource allocation. We help you develop a data-driven plan, measure progress, and iteratively refine the approach. We begin and end by focusing on the customer.
Our goal is straightforward: to deliver real value. If we can't achieve meaningful results, we won't accept payment for our work. With our guarantee, we take on the risk, so you don’t have to worry.
Our 100% satisfaction guarantee
Practice Areas
If you have multiple needs, we can help you prioritize and focus on the areas that will drive the most impact.
Customer Experience and Go To Market
Gaining customers is hard. We help you develop effective strategies and test solutions to create a streamlined, results-driven approach that drives demand for your products and services. From coaching your sales team and refining your messaging, to testing pricing strategies and business models, we work with you to boost your sales and marketing teams.
Business Strategy
The strategy that brought you this far may need some refinement to keep moving you forward. We work with you to reassess your offerings, factoring in market changes, customer expectations, and emerging technologies, to realign your business with current and future demands. By leveraging data, we help inform decisions, track progress, and set measurable, quantitative goals.
Your organization's culture is crucial to its success. A solid team culture can boost resilience, productivity, and growth. We work with HR to improve performance reviews, hold interviewing workshops, and help identify key hires.
Organizational Culture Boost
Product and Project Management
Whether you use waterfall, agile, or another methodology, we can help your teams effectively execute your plan, ensuring you meet your schedules and deadlines. We work with you to address key aspects such as product features, market fit, pricing strategies, and user experience.
AI and Software Development
Developing secure and scalable software is a complex challenge, made even harder by emerging threats. Using AI and industry-leading development practices, we help your team write resilient, robust code designed to last.
Cybersecurity and Security Review
Cyber attacks are on the rise, putting your company at risk of data breaches, service disruptions, and ransomware. We help strengthen your defenses by educating your team, securing your infrastructure, and implementing security best practices.
Why Choose Us
Bill Ho and Sharif Rahman have worked together for over 30 years at large corporations as well as startups. Bill, a former CEO, specializes in business best practices and go-to-market strategies, while Sharif, a former CTO/VP Engineering, focuses on optimizing technology stacks, software development, AI, and cybersecurity.
Bill and Sharif have a deep understanding of how large companies optimize complex priorities and how smaller organizations can maximize limited resources. They’ve navigated the highs and lows of startup success and failure, and have experience working alongside venture capitalists, private equity firms, and strategic acquirers. They've taken cutting edge research and theory from Stanford, Caltech, Harvard, and MIT Sloan, and applied that knowledge to real-world challenges, putting theory into practice through their own startup tech companies, and have had multiple exits.
Tractable Solutions, LLC
Our mission is to support your company in achieving its strategic objectives by providing tailored solutions that drive growth, optimize operations, and enhance overall performance. Through a combination of industry expertise, innovative strategies, and a deep understanding of your business, we work closely with you to ensure the successful realization of your goals. Whether it's improving processes, expanding market reach, or enhancing team productivity, we are committed to delivering results that align with your company's vision and long-term success.
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